Rewarding brand loyalty
Introduction
Provided by Terrragon, Reward Engine is a web-based platform that brands can use to reward customers through promotions and other reward-based campaigns. Campaign participants can be rewarded with airtime, mobile data, gift cards or vouchers.
Reward Engine
Client
Terragon Group
Industry
Marketing Tech
Platforms
Web
Expertise
UX Design, UI Design, User Testing
Team credit
Damilola Ajayi (Sidebar icons)
Creating campaigns
Brands create a campaign by specifying campaign name, start date and a budget. The campaign budget is then deducted from the company wallet into the campaign wallet. All rewards in the campaign are then run with the budget.
The total spend available to a brand is held in the company wallet. A campaign budget is the spend dedicated to any particular campaign. This means that a brand can run any number of reward campaigns at the same time–depending on what’s available in its company wallet of course.
That said, in cases where a brand wants to extend a campaign, the campaign budgets can be topped-up from the company wallet. If, on the other hand, a campaign budget is not exhausted, it can be depleted into the company wallet and then deployed towards other campaigns.
Creating and monitoring rewards
Rewards can be created at any time within a campaign. Creating a reward involves choosing a specific reward type (airtime, data or voucher), the amount to be given as reward, and the day and time the reward is to be given. Finally, a list of “rewardees” can be added manually or uploaded.
Brand executives can monitor headline information on campaigns as well as analytics. They can also monitor reward logs for dispute resolution, if necessary.
Managing clients and users
Client brands have to be onboarded to Reward Engine by the Terragon side admin, who has overall responsibility for managing clients and users. Once a brand is onboarded, brand admins can also perform account management tasks (including adding and removing users) in addition to campaign management.
A pretty picture
The dashboard shows brand admins a snapshot of all reward activities going on in their organisation.
Access wherever you go
While Reward Engine is not a mobile product, it was very important to allow its users to be able to access it anywhere. Unifying the functional and aesthetic experience on both desktop and mobile was a top design priority for me.
My final take
Although I was on a team at this time, I was the only designer who worked on this product from scratch. The silver lining was that this product was a starting point for the multi-product Terragon design system that I was tasked to develop at the time.
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